Successful marketing relies on effective targeting, and effective targeting is dependent on accurate data.
those familiar with these technologies, Web Direct can demonstrate
a number of applications using:
The 3 Critical Qualities of
an Effective Website
1. Website Content
people use the Internet to find information. Fill your website with plenty of informative & educational content that clearly identifies the benefits and
advantages of using your products or services.
should also urge visitors to take some kind of immediate action, from downloading a free report, subscribing to your newsletter, making an enquiry, or making a
purchase if you have e-commerce facilities.
2. Website Usability
your website to be easily accessible, user-friendly and comply with industry-standard usability guidelines. Your Site navigation should be clearly labeled and
easy to follow. To avoid losing visitors, your website should ideally download within 10 seconds. As a rule of thumb, restrict your web pages (including
images) to about 35kb.
3. Website Visibility
are most likely to find your website through a Search Engine, so a higher listing is more likely to bring a greater number of visitors. Apply standard SEO (Search Engine Optimisation) approaches to your website
with high Search Engine visibility in mind, using descriptive
To claim your FREE
## Website Effectiveness Report ##
Call Freephone: 0800-849-8022 NOW!
Registered Member of
the UK Web Design Association
to Web Direct, our hair
went from only 2 enquiries and no sales
in 2006, to more than 14,000 visits per
month in 2011. This equates to a 385% ROI
on the website spend this year.
We are delighted with the friendly and advisory service we received and continue to
receive from Web Direct, and I would recommend their services to any company looking to use the Internet as an additional revenue channel."
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